Performance coaching

Are you part of a product-based start-up and feeling a bit drained or exhausted? Do you feel like you’re not in control of your business or life? Do you feel like something is holding you back from achieving your full potential? Well, there IS a way to improve things…

AM&Co’s Performance Coaching allows you to

  • Look at BOTH your BUSINESS and LIFE.
  • It helps you gain clarity on the important things in both aspects.
  • It sharpens your focus by identifying the important things.
  • It get things (and YOU) back on track.
  • And leads to a more balanced and fulfilling life.

Our coaching philosophy

At Aaron Mohtar & Co, we firmly believe that:

  • We, as humans, are more capable than we think or believe we are.
  • We can achieve more when we have a balanced life.
  • The AM&Co coaching team is well suited to bring a breadth of knowledge and experience for you to accomplish that.

The coaching team

Our head coach, Aaron, is a trained performance coach, NLP practitioner and trained to use Erickson hypnosis. He has been directly involved in two start-ups and has worked with 100+ start-ups in the med-tech industry, 10(??)in the agri-tech and 20 (??) in the consumer electronics. He is passionate about giving start-ups the best chance of success, and does that by sharing his wealth of business and coaching experience.


Services/current offerings

We are excited to be able to accept client into our current coaching service:

  • Performance coaching, which targets both your personal life and your product-based start-up.

Who is this for?

AM&Co’s Performance Coaching is specifically designed to target entrepreneurs that are part of a product-based start-up. The coaching team provides expert guidance and support to help product-based start-ups and entrepreneurs thrive and achieve unprecedented success, along with a more balanced life.


What you get out of it

  • Take stock of where you currently are in business and life.

  • Gain clarity on the areas to prioritise.

  • Spend more time doing things you love & enjoy.

  • Take targeted actions towards a more balanced life.

  • Access to a coach that will encourage you and cheer you on.

The coaching process

Step 1: Conduct a business and life balance check.

Step 2: Identify the areas for improvement/focus.

Step 3: Put together an actionable plan.

Step 4: Have semi-regular catch-ups/calls with your coach

Step 5: Be accountable to yourself, and a coach who’s there to support you and cheer you on!

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